"People do not buy goods and services, they buy relations, stories & magic." - Seth Godin
We can understand Influencer Marketing with a simple example.
An eCommerce website selling high-quality kitchen appliances wants to run a campaign to gain Trust and brand awareness among their audiences and increase sales by 50%. The company intends to advocate features of their product by not directly selling it to them.
What can digital marketing tools help them achieve their goals?
- Social media marketing
- Influencer Marketing
- Search engine optimization
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